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Cathay Pacific Loyalty Programmes and the Bank of Communications Jointly Announce Strategic Partnership

For Immediate Release

The Bank of Communications and Cathay Pacific Loyalty Programmes (CPLP), a fully-owned subsidiary of Cathay Pacific Airways today jointly announced the Bank of Communications Asia Miles Credit Card.

Displaying a sophisticated design, the Bank of Communications Asia Miles Credit Card is tailored for frequent business travellers residing in China.

At a press ceremony in Shanghai, Paul Loo, General Manager of CPLP, said, “Asia Miles and the Bank of Communications have been partners since 2005. We have long since recognised the need to provide a co-branded credit card which offers frequent flyers the ease of earning miles for redeeming airline tickets.”

The new co-branded credit card will offer special rewards and benefits including free and auto-mileage conversion, complimentary Green tier membership to The Marco Polo Club, and Bonus Asia Miles when booking online at www.cathaypacific.com and www.dragonair.com

As a special launch promotion, the top spenders of each month will earn up to 15,000 Bonus Asia Miles.

To celebrate the launch of the new Bank of Communications Asia Miles Credit Card, Asia Miles pavilions were erected in prominent districts throughout Shanghai and Beijing.

About Asia Miles

Asia Miles is Asia's leading Travel Reward Programme with more than 400 partners worldwide in nine partner categories. There are 20 airline partners: Aer Lingus, Air China, Alaska Airlines, American Airlines, British Airways, Cathay Pacific Airways, China Eastern Airlines, Dragonair, Finnair, Gulf Air, Iberia, Japan Airlines, Jet Airways, LAN Airlines, Malév Hungarian Airlines, Mexicana Airlines, Qantas Airways, Royal Brunei, Royal Jordanian and Vietnam Airlines.

Asia Miles also has a list of superior partners in finance & insurance, hotels, telecoms, cars & transport, retail, dining, travel & leisure as well as professional services.

Asia Miles is free to join and open to anyone aged two or above. Simply enrol online at www.asiamiles.com.

^{Captioned: From left to right: Zhu Ling (Deputy Head Partnership Business, Bank of Communications), Ling Hai (Head Partnership Business, Bank of Communications, Sam Swire (GM China, CX) Vincent Chiang (CEO, Bank of Communications), Paul Loo (GM, CPLP) and Jeff Wang (Deputy General Manager, China Union Pay) at Bank of Communications Asia Miles Credit Card Launched Ceremony in Xintiandi.}
 

^{Captioned: From left to right: Vincent Chiang (CEO, Bank of Communications), Sam Swire (GM China, CX), Paul Loo(GM, CPLP) and Jenny He (Marketing & Sales Manager - Eastern China, CX) at Xintiandi Roadshow.}