We are always conscious and respectful of your privacy. This policy statement provides information on our obligations and policies under the Personal Data (Privacy) Ordinance (the "Ordinance") of The Hong Kong Special Administrative Region. We confirm that we shall meet fully and comply with the requirements of the Ordinance. In doing so, we will endeavor to ensure compliance by our staff with the strictest standards of security and confidentiality and shall keep safe any and all personal data collected by us.

We will limit the collection and use of personal information to that which is necessary to administer our business, provide you with the highest quality of service and offer you opportunities which will be of interest to you.

We request information (the "Data") in several areas of our website and mobile services channels. The types of Data we collect, depending on the specific part of the site or mobile services channel you are using, include:

1. User name and password
2. Name
3. Gender
4. Date of birth
5. Mailing address
6. Email address
7. Country of residence
8. ID or Passport number
9. Nationality
10. Telephone number
11. Fax number
12. Frequent flyer programme number
13. Company name and job title
14. Credit card information including name of cardholder, credit card number, credit card billing address and expiry date
15. Travel details including:
    1. Flight information - flight number, arrival and departure dates and time, as well as origin and destination
    2. Travel companions' personal information - names, identification card or passport numbers and their frequent flyer programme numbers
    3. Type and number of travel document
    4. Seat and meal preferences
    5. Flight and hotel preferences when using OAG Travel Planner
16. Business information: business address, total number of employees, industry type, occupation and position/seniority of those who register as a member of Asia Miles
17. Contact information of the recipient(s) (where applicable) when sending ecards from the website
18. Other information such as written and spoken language, leisure and business travel preferences

Although you are not obliged to supply the Data as requested from each specific service, if you do not supply such Data, we may be unable to deliver to you the services in full.

We may use the Data you provide for one or more of the following purposes:

1. To process your request for purchasing product(s) and service(s) that may be offered to you;
2. To fulfil your request when you use our online, mobile or other services;
3. To contact you regarding your enquiries;
4. For the operations of Asia Miles including mileage tracking, delivery of associated benefits and services, ongoing research and programme development, as well as delivering news and information to Asia Miles Members;
5. For marketing purposes, such as sending you updates on latest offers and promotions in connection with Asia Miles;
6. For identification and verification purposes;
7. For reference and record in connection with Asia Miles membership.

We may share Asia Miles Members' information with our associate companies, Asia Miles partners and/or any business associates to facilitate communication of news and information or in connection with the provision of services or products that may be offered to you. You may opt-in or opt-out of this service during registration or when you update your profile. Other than as provided below, we will not share the Data with outside parties, except to the extent necessary to complete the order/request for purchase of product(s) and service(s) from us or others in connection with Asia Miles, or to fulfil requests made by you from time to time.

We may from time to time also use aggregate non-identifying information about our customers to better design our website. This means we may provide this information to third parties. However, this information will not identify any individual user in particular.

Except as provided below, we will not use or share the Data provided to us online in ways unrelated to the purposes mentioned above.

A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

We use "cookies" to help you personalize your online experience, for example to provide personalized services and/or maintain your identity across multiple pages within or across one or more sessions. This information may include, but is not limited to, relevant login and authentication details as well as information relating to your activities and preferences across our Websites. [We do not collect any personally identifiable information from you by means of cookies.]

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of our Web sites you visit.

Our Web servers may also collect data relating to your online session, the use of which is to compile aggregated, anonymous, statistical information on the server's usage so that we may better meet the demands and expectations of visitors to our sites. This type of data may include, but is not limited to:

1. The browser type and version;
2. Operating system; and
3. The IP address and/or domain name.

To maintain the accuracy of the Data, as well as preventing unauthorized access to and ensuring the correct use of the Data, we have carried out appropriate physical, electronic and managerial measures to safeguard and secure the Data we collect online.

We use Secure Socket Layer (SSL) protocol - an industry standard for encryption over the Internet, to protect the Data. When you type in sensitive information such as credit card details, it will be automatically converted into codes before being securely dispatched over the Internet.

You always have ultimate choice and control of the Data we store, as well as the types of information you would like to receive from us. When you register as a member of Asia Miles or as a general site user, you will have the choice of receiving, or not receiving, promotional materials from us or other partner organizations. We will occasionally send you email updates about our latest products and services, as well as special offers to those who subscribe to such services.

Should you decide not to receive any email updates from us, please specify your choice on the Profile Update pages after logging into the Members Area.

This website contains links to other sites that are operated under different privacy practices. You should remain alert when you leave our site, and read the privacy statements of other websites. We have no control over Data that is submitted to these third parties.

Please note that the other sites may have their own separate privacy statements. We recommend you read such statements when entering these sites.

Protecting the privacy of children is our primary concern. Hence, we will not knowingly collect or maintain Data on our website from those who are under 13 years of age.

You can access and make changes to the Data that we collect online and maintain on the relevant PROFILE UPDATE pages. It is advisable that you should update the Data held by us whenever there is a change. To protect the privacy and security of your Data, your User ID / Membership Number and Password / PIN are required to gain access or make changes to your personal profile.

If you wish to obtain a copy of any of your Data or if you believe that the Data relating to you which we collect and maintain is inaccurate, you may also write to us at the address below.

A request for access to data or correction of data or for information regarding policies and practices and kinds of data held by us may be sent to us at the following address:-

The Data Protection Officer
Cathay Pacific Loyalty Programmes
6th Floor Cathay Pacific City,
8 Scenic Road,
Hong Kong International Airport, Lantau, Hong Kong.

In accordance with the terms of the Ordinance, we have the right to charge a reasonable fee for the processing of any data access request.

We will post any changes to our privacy statement so that you are always informed of the way we collect and use the Data. If at any point we wish to use the Data you submitted under this current statement for a different purpose, you will be given the opportunity to opt out or otherwise prevent us from making such use of your Data.

We may disclose the Data when required by law or court order, or as requested by other government or law enforcement authorities, or in the good faith that disclosure is otherwise necessary or advisable including and without limitation to protect the rights or properties of Cathay Pacific Airways. This also applies when we have reason to believe that disclosing the Data is necessary to identify, contact or bring legal action against someone who may be causing interference with our rights or properties, whether intentionally or otherwise, or when anyone else could be harmed by such activities.

We respect and will continue to respect the privacy of our customers who use the Asia Miles' World Wide Web site.

Cathay Pacific Loyalty Programmes