Asia Miles is a travel and lifestyle rewards programme that enables members to earn and redeem miles with travel and lifestyle awards. Asia Miles is owned by, and provided to members by Cathay Pacific Airways Ltd (“CPA”), and is managed and operated by Asia Miles Limited (“AML”), a wholly owned subsidiary of Cathay Pacific Airways Ltd. This Asia Miles Customer Privacy Policy (“Privacy Policy”) discloses how CPA and AML (collectively, “we,” “us,” “Asia Miles”, “our”) collect, store and handle the Personal Data of Asia Miles members (“you”, “your”). Please read the following Privacy Policy to understand how we use the Personal Data we may collect from you. By providing your Personal Data to us, you are consenting to this Privacy Policy and to the collection, use, access, transfer, storage and processing of your personal information as described in this policy.

Our Commitment to Protect Your Privacy

At Asia Miles, we are committed to protecting your personal and data privacy. To ensure that you can make informed decisions and feel confident about supplying your Personal Data (as defined below) to us in connection with your Asia Miles membership, we provide this notice outlining our practices, and the choices you have, concerning how your Personal Data is being collected and used by us.

Personal Data We Collect

We may request you to provide information in several areas of our website, mobile services and other channels that may be used to verify your identification at a later time including but not limited to:

  • A user name or membership number and password that you will use to access our website and services
  • Your personal information such as your name, gender, date of birth, nationality, country of residence, passport or other personally identifiable numbers and information about your registered status with any of our subsidiaries, associated companies and/or business associates;
  • Your contact information such as your telephone numbers, mailing addresses, email addresses, and fax numbers;
  • Your frequent flyer programme number(s);
  • Your credit or debit card information and billing information, including name of cardholder, card number, billing address and expiry date;
  • Your business information such as company name, business title and associated contact information;
  • Your travel details such as flight information, travel companions’ personal information, languages spoken, destination contact information, seat and meal preferences, flight and hotel preferences, and other information related to traveler special needs;
  • Your responses to market surveys and contests conducted by us or on our behalf;
  • Transactional data which includes records on accrual and redemption activities you have with Asia Miles.

Certain Personal Data (particularly relating to your personal information and contact information) are required for specific services and if you fail to supply such Personal Data as requested from each specific service, we may be unable to provide the services in full.

Purposes for Collection and Use of Personal Data

We may use Personal Data for one or more of the following purposes:

  • To process and administer your application to join Asia Miles;
  • To process your request for any products or services offered by us;
  • To fulfill requests submitted by you, whether online, over the phone, through our mobile services, or through other methods;
  • To process or confirm your travel arrangements;
  • To provide flight disruption handling services;
  • For the operation of Asia Miles including mileage tracking, delivery of associated benefits and services, ongoing research and programme development, as well as delivering news and information to Asia Miles members, and for other record-keeping purposes related to the Asia Miles programme;
  • For marketing, promotional and customer relationship management purposes, such as conducting market research or sending you updates on the latest offers and promotions in connection with Asia Miles, CPA, or other Cathay Pacific Group companies and partners and for assessing eligibility for any marketing and/or promotional activities and/or offers from Asia Miles, CPA, or other Cathay Pacific Group companies and partners (please see Section 10 - "Notice on Direct Marketing" for details);
  • For identification and verification purposes, in connection with any of the services or products that may be supplied to you;
  • To respond to, handle and process any enquires submitted by you;
  • To administer contests and sweepstakes conducted by us or on our behalf, including disclosing the winner of any such contest;
  • To disclose to a third party to comply with any law, legal requirements, orders, directions or requests from any court, authority or government body of any jurisdiction, which may be within or outside of Hong Kong;
  • To facilitate payment for products and services provided by us or our subsidiaries, associated companies and business associates, including verification of credit card details with third parties and to conduct matching procedures against databases of known fraudulent transactions (maintained by us or third parties);
  • To improve our security, including in relation to the processing of payment by credit card to guard against the risk of fraud, including carrying out matching procedures against databases of known fraudulent transactions (maintained by us or third parties);
  • To provide other Asia Miles, travel related and/or loyalty programme related services, such as online shopping at Asia Miles iShop, Asia Miles donations and Asia Miles purchases;
  • To pass on to and for the use by any of our subsidiaries, associate companies and/or business associates in connection with any of the above purposes and/or any other travel related services and offers such companies and associates may offer from time to time.
  • To fulfill the above purposes, you may be contacted via email, direct mailing, telephone marketing, SMS or other means that are allowed by local authorities.

We may also from time to time use aggregate non-identifying information about our customers to better design our website and/or to improve our services and products. This means we may provide this information to third parties. However, this information will never identify any single member of the programme in particular.

Except as provided below, we will not knowingly or intentionally use or share the Personal Data you provide to us in ways unrelated to the aforementioned purposes without your prior consent.

How to Access or Correct Personal Data
  • You may request access to and correct your Personal Data held by us. If you wish to obtain a copy of any of your Personal Data; if you believe that the Personal Data relating to you which we collect and maintain is incorrect; or if you believe that the Personal Data held by us was used beyond the scope of the purposes of use disclosed above or was acquired by fraudulent or unlawful means or provided to a third party without your prior consent, please write to us at the addresses below.
  • A request for access or correction to, or deletion of Personal Data or for information regarding policies and practices and kinds of Personal Data held by us must be in writing and sent to us via feedback form at or via postal mail to the following address:
    The Data Protection Officer,
    6th Floor, North Tower,
    Cathay City, 8 Scenic Road,
    Hong Kong International Airport, Lantau, Hong Kong
  • We may charge a reasonable fee for the processing of any data access request(s).

Use of Cookies on Asia Miles Sites

A cookie is an alphanumeric string of identifier that websites of the Asia Miles Limited including, and (“Asia Miles Sites”) use to transfer to the cookie file of the browser on your computer's hard disk. With the use of cookies, we can better serve you and/or maintain your information across multiple pages within or across one or more sessions. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in future.

We use two types of cookies on this website:

  • Session Cookies, which are temporary cookies that remain in the cookie file of your browser until you leave the site.
  • Persistent Cookies, which remain in the cookie file of your browser for much longer (though how long will depend on the lifetime of the specific cookie).

Cookies cannot be used by themselves to identify you.

Examples of how we use Cookies on site and what information we collect:

Session Cookies

  • To allow you to carry information across pages of our site and avoid having to re-enter information, such as logging in for every page.
  • Within registration to allow you to access stored information.
  • During the booking process so that we can remember your selections.

Persistent Cookies

  • To compile anonymous, aggregated statistics that allow us to understand how users use our site, and to help us improve the structure of our websites. We cannot identify you personally in this way.
  • To store your chosen Asia Miles membership number or username in the login box if you have selected the “Remember Me” option.

Third Party Cookies

  • To determine and track website traffic coming in from advertisement banners that have been placed on third parties' websites.

List of major Cookies that are essential for a desirable navigation experience on our sites

Cookie Name Purpose
Asia Miles_userid _cookie Cookies that will expire at the end of session or after idling for 30 minutes. Used to maintain the transaction with Asia Miles Site.
Remember Me To store your chosen Asia Miles membership number or username in the login box if you have selected the “Remember Me” option.
TRACKER_AM Used to recognise repeated visitors to the site and in conjunction with other information we hold to attempt to record specific browsing information (that is, about the way you arrive at the site, pages you view, options you select, information you enter and path you take through the site) against an individual customer profile.
CoreID6 Used to recognise repeated visitors to the site and in conjunction with other information we hold to attempt to record specific browsing information (that is, about the way you arrive at the site, pages you view, options you select, information you enter and path you take through the site) against an individual customer profile.

List of major Cookies that are set by third-parties on Asia Miles Sites

Performance Cookies

  • Provides site analytics which allows us to understand how visitors are interacting with the site, and to enable us to optimise the site by serving different page versions at once and recording which variant drives more achievement of a specific goal to improve site performance and to create personalized and customized user experiences.
    • Google Analytics

Functionality Cookies

  • Container tag solution which allows us to manage site analytics and first party marketing tags. Also collect, correlate data and create universal profiles to increase relevance and effectiveness of content delivery.
    • Google Tag Manager

Advertising / Retargeting Cookies

  • Advertising / Retargeting cookies may be placed on your device by our third party service providers which remember that you have visited a website in order to provide you with targeted adverts which are more relevant to you and to track the referrals that they have generated and any sales resulting from adverts or campaigns. However, we do not tell our advertisers who you are.
    • Adobe Audience Manager, Adsfactor, Bing Ads, DoubleClick, Facebook, Google, iClick,IPG Media Brands, Turn

Disabling / Enabling Cookies

All browser releases from 4.0 and beyond have a "cookie filter" imbedded in the Privacy settings.

You have the ability to accept or decline cookies by modifying the settings in your browser. However, you may not be able to use all the interactive features on our site if cookies acceptance have been disabled completely.

Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in future.

You need to set each browser, on each device you use to surf the web. You should repeat this procedure with each one if you use multiple browsers (e.g. Safari, Internet Explorer, Firefox, Google Chrome, etc). Similarly, if you connect to the web from multiple devices (e.g. work and home), you need to set each browser on each device. However, if you disable cookies or refuse to accept a request to place a cookie, it is possible that some parts of this website, and certain areas of the website for which you need to log in, will not function properly, and the advertising you receive when you visit this website may not be advertisements tailored to your interests.
Whilst currently we are only using cookie in the ways we have stated out, new cookies will be implemented as necessary in order to better serve you.

Log Files

We may collect information regarding your IP address, browser type, domain name and access time. This information is used for our own research purposes and is separated from the Data. We do not link IP addresses to any personal information. In rare instances, IP addresses may be used to assist in deterring and/or preventing abusive or criminal activity on the website.

Links to Other Sites

This website contains links to other sites that are operated by third party companies with different privacy practices. You should remain alert when you leave our site and read the privacy statements of other websites. We have no control over Personal Data that you submit to, or the information you receive from, these third parties.

Our Commitment to Personal Data Security
  • To maintain the accuracy of the Personal Data, as well as to prevent unauthorised access to and ensure the correct use of, Personal Data, we have implemented appropriate physical, technical, and administrative measures to safeguard and secure Personal Data that we collect.
  • For example, we use Secure Socket Layer (SSL) protocol—an industry standard for encryption over the Internet—to protect in transmission the Personal Data we collect online. When you type in sensitive information such as credit card details, these will be automatically converted into codes before being securely dispatched over the Internet. All electronic Personal Data that we maintain is securely stored and further protected through our use of appropriate access controls. When disposing of Personal Data, paper documents containing Personal Data are securely destroyed, and electronic files storing Personal Data are permanently deleted.
  • In addition, to better protect certain Personal Data, you must enter your personal username and password to access your Asia Miles account on our websites.
  • As stated above, in some instances we may entrust Personal Data to third party service providers (including service providers outside of your jurisdiction), binding them to protect the security of Personal Data and only to use it for the purposes we specify.

Disclosure and Transfer of Personal Data
  1. The Asia Miles programme is offered to you by CPA, a global airline company with operations, offices, affiliates and business partners located worldwide. As such, the Personal Data you submit to us in one country may be transferred, used, processed, stored and accessed worldwide in one or more additional countries, as described in this Privacy Policy.
  2. In addition, we may disclose and transfer Personal Data to, and jointly use Personal Data with, (whether within or outside of your jurisdiction) our subsidiaries, associated companies, business associates, service providers, and other persons whom we consider appropriate, in connection with the services and products provided to or requested by you. We may disclose this information to facilitate the communication of news and information about such services and products and otherwise for the purposes mentioned above, under Section 3, “Purposes for Collection and Use of Personal Data.”
  3. The entities with whom CPA or, as the case may be, AML may share your Personal Data include but are not limited to:
    • any Cathay Pacific Group company, including but not limited to, Hong Kong Dragon Airlines, Asia Miles Limited, Cathay Holidays Limited, Cathay Pacific Catering Services (HK) Ltd and Hong Kong Airport Services Ltd.;
    • any agent, contractor or third party service provider who provides administrative, marketing and research, distribution, data processing, telemarketing, telecommunications, computer, payment or other services to Cathay Pacific and Asia Miles Limited in connection with the operation of their business and/or of the Asia Miles programme;
    • other business associates such as Asia Miles partners, air carriers, land or sea transport operators, loyalty programme operators, hotel operators, credit card issuers, retailers, restaurants and other companies involved in qualifying, offering or providing customer service, or fulfilling customer requests in connection with the Asia Miles programme; and
    • government or non-government authorities, agencies and/or regulators.
  4. Where permitted by applicable local law, we may also disclose your Personal Data to third parties (i) when required by law, by court order, or in response to a search warrant or other legally valid inquiry; (ii) to an investigative body; (iii) to enforce our agreements with you; (iv) when requested by other government or law enforcement authorities (such as immigration and customs control and/or border control agencies); (v) with your express consent, or (vi) pursuant to our good faith belief that disclosure is required by law or otherwise necessary to the establishment of legal claims or defenses, to obtain legal advice, to exercise and defend our legal rights, to protect our rights or properties and those of our subsidiaries or associated companies, or to protect the life, body or property of any individual. This also applies when we have reason to believe that disclosing the Personal Data is necessary to identify, contact or bring legal action against someone who may be causing interference with our rights or properties, whether intentionally or otherwise, or when anyone else could be harmed by such activities.
  5. We may also transfer any information we have about you that may be considered an asset in connection with a merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of Cathay Pacific or Asia Miles or as part of a corporate reorganization or stock sale or other change in corporate control.
  6. Please be advised that the Personal Data that Cathay Pacific or Asia Miles collects or obtains may be transferred to jurisdictions that offer lesser protection of Personal Data than that provided in your jurisdiction. By submitting personal information to Cathay Pacific or Asia Miles or using any Cathay Pacific website or Asia Miles website, you understand and consent to such transfer.

Changes to Privacy Policy

We will post on our website at, any changes to this policy with the effective date of the changed policy, so that you can be informed of the way we collect and use your Personal Data any time you so choose. If at any point we decide to use the Personal Data you submitted under this current policy in a way that differs materially from the privacy policy that applied at the time of that submission, you will be notified and given the opportunity via the website, email or in writing to opt out or otherwise prevent such usage.

Notice on Direct Marketing

Occasionally, we may use your personal data (including your name, contact details and all other information collected during or subsequent to initial registration) to send you marketing communications such as direct-mail, email, telephone and SMS containing news, offers, promotions and joint marketing offers on products and services (in respect of which Asia Miles may or may not be remunerated). The products and services include:

  1. Products and services offered by co-branding partners of Asia Miles. For a full list of Asia Miles partners, please visit our website at;
  2. Products and services offered by Cathay Pacific Group companies, including but not limited to Cathay Pacific Airways Limited, Hong Kong Dragon Airlines, Cathay Holidays Limited, Cathay Pacific Catering Services (HK) Ltd and Hong Kong Airport Services Limited including travel, food and beverage, catering and ground handling and airport services;
  3. Air travel and accommodation services;
  4. Financial, insurance, credit card, banking, foreign exchange, and other related services and products;
  5. Reward, loyalty or privileges programme offered by Asia Miles partners;
  6. Telecommunication, internet and mobile services;
  7. Non-air transportation services such as hotel transfers, car rentals, limousine and taxi services, bus operators, train operators and cruise operators;
  8. Food, wine and beverage services;
  9. Travel and leisure services, including holiday package products and services offered by travel agents, tickets to theme parks and other attractions;
  10. Other retail products and services, including but not limited to:
    • consumer electronics;
    • computers and peripherals;
    • printed matter including books, newspapers subscriptions and magazine subscriptions;
    • audio visual titles;
    • computer Software and games;
    • mobile telephones and peripherals;
    • toys;
    • household goods;
    • sporting equipment;
    • fashion and apparel;
    • watches and jewelry;
    • suitcases and bags;
    • food and consumables;
    • beauty products and cosmetics;
    • gift, flowers and hampers;
    • health and beauty services, included but not limited to medical check-ups and spa packages; and
    • vouchers, coupons and gift cards
  11. Professional and consulting Services
  12. Tickets for concerts, sporting and special events;
  13. Real estate purchase or rental; and
  14. All products and services offered in Asia Miles iShop, a list of which can be found at

Information collected may be transferred to a place outside Hong Kong.

You may indicate your consent to the above by the following ways:

  • When providing us with your personal data through our website or a form, ticking the box(es) indicating your consent; or
  • When providing us with your personal data through the telephone, tell our customer representative that you consent.

You may opt-out from receiving marketing communications at any time, free of charge, by:

Data Controller

Any Personal Data provided to or gathered by Cathay Pacific and Asia Miles are controlled primarily by Cathay Pacific.

Retention of Data

All Personal Data that has been collected from you will only be stored for the duration that is relevant to the purpose for which it was processed and for as long as required by applicable law.

This notice is written in English and may be translated into other languages. In the event of any inconsistency between the English version and the translated version of this notice, the English version shall prevail.

EFFECTIVE DATE: 23 June 2013